Peterborough United FC Max Soul Sneaker Shoes

We’ve soaked up every last drop of summer ’22, and it’s time to get excited for a fall season full of things to do and places to go. That means we need stylish, functional footwear to take us here, there and everywhere, and that’s where ECCO enters the chat. One style in particular is poised to be a staple this season, and that’s the SOFT7 leather sneaker.

Now that sneakers are a fashionable footwear choice with pretty much every type of outfit, from casual Friday workwear to flowy midi dresses, a sneaker that looks sleek, supports your feet and feels great on a long commute is an essential. The second you slide into these ones, you’ll know you made the right choice.

That’s because ECCO, a brand founded by a family of shoemakers in Denmark in 1963, has earned its reputation for making footwear that’s thoughtful and constantly innovating. Comfort, quality and style is at the heart of everything ECCO makes, and that means your days of sacrificing comfort for fashion are thankfully over.

Read on for five more reasons the SOFT7 sneaker is set to be your constant fall companion.

It’s Like Walking On A Well-Supported Cloud

While this might look like your typical sneaker, it’s actually much more. The ECCO FLUID- FORMTM Direct Comfort Technology promises out-of-the-box comfort, meaning there’s no downtime where you have to break in the shoe—and no blisters, either. If you’re someone whose feet need lots of TLC, worry not because the SOFT7 offers it in spades. Unlike other sneakers on the market, the arch support won’t ever let you down.

You Can Wear Them Out-Out

You know when you get ready to leave the house for a fancy night out only to see that your SO decided to pair their suit with sneakers? Well, now you can join them because the SOFT7 sneaker has leveled up with a buttery soft leather dress version that comes with softer laces. It’s a win-win situation.

There’s a Style for Every Outfit

To celebrate seven years of the SOFT7, ECCO is releasing brand new colourways, like metallic silver and a painterly floral and butterfly print by Icelandic designer Kristina S. Williams. No matter your personal style, there’s a SOFT7 that’ll go with everything in your wardrobe f rom knit outfits to jeans and a moto jacket.

They’re Produced with the Planet in Mind

Sustainable practices are top of mind at ECCO—made possible because the team produces the brand’s leather in its own tanneries and produces the shoes at its own factories. Some of the SOFT7 styles are produced using the revolutionary DriTanTM technology, which is the first step towards water-free leather fabrication and has helped save a whopping 25 million litres of water in tanneries each year, and 600 tonnes of waste from landfill.

They’re Made To Last

The prevalence of fast fashion means trendy pieces get worn out in what feels like the blink of an eye. The SOFT7 sneaker is an investment that pays off—you’re getting peace of mind that your sneaker was made responsibly, will be comfortable and was built to last.

Shop the ECCO SOFT7 collection at ca.ecco.com

ECCO SOFT7 Sneaker, $220, ca.ecco.com

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The Kit created this content, ECCO funded and approved it.

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