Daniel Tavares, studied Fashion Management at University of the Arts London, and worked as an intern for Valentino in Italy. He later found his passion working directly with textile industry in Portugal, and came across Create Fashion Brand, a clothing manufacturer that is placing all their bets in the sustainability, recycling, and zero waste policies in the business. He found particularly interesting a new development of seaweed fabric, so decided to make an interview with Ana Barroso, production manager at CFB.
Create Fashion Brand (CFB) a sustainable and ethical clothing manufacturer in Portugal creates a smart way of developing a recycled fabric made out of Seaweed – a fiber created using naturally sourced seaweed, that can face up against sustainability and environmental challenges.
Eco-friendly and repurposed/recycled fabrics have gained importance throughout the years since they give resource-saving and environmental protection during the life of the future garment made of that fabric.
CFB’s Seaweed fabric is a Fabric created using naturally sourced Seaweed. This alternative plant-based yarn is afterwards spun with other fibers to create a fabric with many potencial benefits either for the environment as for the person who wears it.
Located in the north of Portugal, next to the sea, Create Fashion Brand (CFB) clothing manufacturer came with the idea of developing a fabric made of Seaweed that washes up on the Portuguese beaches. By doing that the company seeks to have zero human intervention in the marine ecosystem and produce garments only with what nature provides by itself.
CFB has been at the forefront of introducing sustainable technologies in the field and producing green products for the last 15 years. With the implementation of this fabric, they seek to find a new purpose for Seaweeds that arrive to the beaches of the region, that instead of having just agriculture purposes (natural fertilizers) used by locals, it can also be recycled/repurposed to provide comfort to the people who buy garments made from it.
Where did the idea of developing a Seaweed fabric came from?
Ana: Since I can remember, here at CFB, we have all lived near the beach. Locals grew up seeing the sea bring tons of seaweed to the shore, several times a year, and just being left there, waiting for someone to just find a new purpose for that “gift” from nature. So one day we just thought – why aren’t we doing it? As a clothing manufacturer, we should find a way to use this natural local component in our industry somehow so it can be repurposed/recycled and also provide a sustainable alternative for our current materials. And that’s when the idea came to life!
Many other companies already produce this type of fabric. What makes CFB different?
Ana: Unlikely other companies, our main goal is to not harvest the raw material directly from the sea. Instead we will work with what the sea ends up bringing to our beaches. By doing that we are not interfering with the marine ecosystem and we are only working with whats provided by nature, or in this case the sea and the tides. Furthermore, this fabric will not suffer any dyeing processes. After all, what is the purpose of us, as a clothing manufacturer, developing a sustainable/recycled fabric and saving considerable amounts of water, if later we are going to spend twice the amount of water just in the dyeing process? The natural color of the fabric will be the established color used to develop and produce future garments, even with any color or touch variations which is normal in a natural sourced fabric.