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The Seattle Seahawks professional American football team, is an exemplary sportschampion.There are many factors for their success. For one, the Seattle Seahawks organization created the “12 Principlesto Success” that put forth a plan for achieving success in life and business. This teaches important tenents of apprenticeship, mastery and integrity. To keep to these 12 principles Seattle Seahawks ensures that all of its personnel go through a 20-hr interview on their job progression with the President of the company, Peter McLoughlin that is what makes him unique in thislow-paying industry.Additionally to their integritiy McLoughlin has instilled “game day values”into the company which give promising energy even on days without game such as showing up prepared and workingharder than an opponent can snatch pointsIntroduction discussing the special human aspect of sports and also advertisingSports serve as a great way to broadcast company identity in a very powerful manner to an enthusiastic and dedicated following. The recent surge of NFL players forming President Trump protests, coupled with their affiliation with teams means that team marketing articles should be created for most NFL sponsors. Sporting accessories sponsors outside of football will also have the opportunity to produce team-specific finger gloves just in time for MLB season.